Most market research firms use surveys to get her data. Although valuable, this leaves blind spots, especially when considering the long tail of brands that aren’t surveyed. Reports suggest that the data we rely on is extrapolated from just 10-20% of the market in question. Although valuable, this is both susceptible to data being missed, and over emphasized due to samble bias.
Bicycle Market Research LLC uses direct data gathering techniques automatically from sources. As such, the data presented is much more concrete and is not subject to the same human error.